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& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike (Nike) has developed an ambitious global growth plans. The company has developed to increase sales by 40% to $ 27 billion five-year plan. Currently the program has entered its third year. Nike also aims to 2015, making profits of 15% annual growth rate. This means that the company must be a substantial expansion in high-margin markets such as China and Brazil outside the United States. Nike has become China's sportswear market leader, market share reached 12%, but faced with Adidas (Development location information) (Adidas, market share of 11.2%) and Li Ning, China's domestic rival competition. China is Nike's second largest market after the United States. The company hopes to achieve double-digit sales growth in Brazil, India and other developing countries and Central and Eastern European markets, so that revenue growth from 3 to 3.5 billion US dollars. Nike is also expanding its retail business to achieve higher operating margins and market more quickly obtain feedback on new products. Problem in China Previously, Nike seems to need to do is to open new stores, waiting for the new middle class customers come shopping can be. Unfortunately, the situation is no longer the case. In the fashion street clothes and affordable fashion aspect, Nike, Adidas positions were positive and H & amp; M eroded. More than a year ago, Nike is very optimistic about the Chinese market, forecast its sales in China will double within four years, reaching $ 4 billion. But now, N foamposites for cheap ike's sales in China will decline in the next two quarters, which means that sales will be the fifth consecutive quarterly decline. So far, Nike in the US market to achieve a 18% sales growth, which offset the poor performance in the Chinese market. The stock continued to perform well, up more than 20% this year, higher than the S & P 500 Index rose 18 percent. Nike put the blame on Chinese GDP growth slowed and consumer preferences change, but still think it strategy for this market is the most suitable. In addition, competitors Adidas discount accelerate the pace in order to get rid of inventory. Nike also realized that can no longer rely on its brand power, it must provide better sportswear to consumers. The latest financial situation Nike announced a satisfactory fiscal 2013 fourth quarter results. Sales increased 7 percent to $ 6.7 billion, operating margin increased 1.1 percentage points, approaching 44%. Profit rose 22 percent to $ 668 million. Earnings per share were $ 0.76, $ 0.02 higher than analysts' expectations, an increase of 27%. Dividend rate increased again, a dividend yield of about 1.3%. The importance of the Converse brand Converse is now worth $ 1 billion brand, in 2003 only 305 million US dollars to the price of acquisition by Nike. Now it seems that this is a successful investment, because the Nike brand to create revenue each year is four times the purchase price. Converse reached $ 1.3 billion in total revenues in 2012. Nike is not often buy other brands, as a complement to its own brand. In fact, the compan jordan retro 14 white/fuchsia blast/black y sold Umbro (Umbro) and Cole Haan, in order to focus on the four brands, which is Nike, Jordan, Converse and Hurley. Nike also wisely decided to let Converse independently owned and cater to its own huge fans, and not trying to impose the Nike logo Converse product body. Today, the Converse brand compound annual growth rate of nearly 13 percent, far higher than the 5.3 percent the Nike brand. In addition to providing brand diversity beyond, Converse is also suitable for those who buy cheap sports shoes. Converse is not only affordable, but also good quality, attractive appearance. In fact, I dare say that many customers do not know the brand belongs to Nike. Let Converse Nike operating independently, demonstrating Nike has realized the importance of the brand in the strategy of its entire portfolio. Conclusion Nike's performance for four consecutive quarters nearly 10% higher than analysts' consensus forecast. But at present, the company's stock to new investors should be placed on a watch list until resolved and a rise in discretionary spending in developing countries the problem in China. Also, if you already are shareholders, it should continue to hold existing positions. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & nbsp;)0.jpg (154.39 KB, download times: 1) download attachment save to album Upload 09:02 2014-6-8 1.jpg (100.65 KB, download times: 1) download attachment save to album Upload 09:02 2014-6-8 2.jpg (98.08 KB, download times: 0) download jordans on sale mens attachment save to album Upload 09:02 2014-6-8 3.jpg (126.72 KB, download times: 0) download attachment save to album Upload 09:02 2014-6-8 4.jpg (124.13 KB, download times: 0) download attachment save to album Upload 09:02 2014-6-8 5.jpg (149 KB, download times: 0) download attachment save to album 2014-6-8 09:02 upload NikeThis plate is not the mark of our forum. 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